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Monday, January 8, 2018

Digital Strengths Required Even in a "Wave" Year

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Republicans are worrying, and Democrats rejoicing, over signs that 2018 may be a "wave election" year that sweeps Democrats to co...
Tuesday, December 12, 2017

Who Do Voters Trust? Media, Politicians or None

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President Donald Trump and his political and media supporters have been preaching against the "fake news." What impact has that h...
Wednesday, November 29, 2017

Study Details Direct Mail Impact on Voters

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Political candidates and causes in 2018 election campaigns will want to give direct mail a key role based on a recent joint study from the ...
Thursday, October 26, 2017

Research: Deepening Internal GOP & Dem Divides

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The Pew Research Center's latest study is confirming what the headlines are saying: Both Democrats and Republicans face deep internal p...
Thursday, September 14, 2017

6-Second Ad Trend Challenges Political Campaigns

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Political campaigns are facing a new challenge in the  fast-paced digital ad race. Political marketers, who have honed standard 30-second v...
Thursday, August 17, 2017

'Memes' the Word for Today's Political Donors

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Donors to political campaigns and causes are being drawn to a new strategy for political influence: viral digital. In addition to funding T...
Wednesday, July 19, 2017

Game-Changer? Programmatic Ads, Survey Wed

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A union of consumer survey data with programmatic advertising could help political campaigns pre-screen audiences for better ad targeting i...