'Social Giving' Made Its Mark in 2012

Nonprofit fundraising via social media, "social giving," reached new heights this year, and a new "infographic" from MDG Advertising should inspire fundraisers for causes and campaigns to put social media at the top of agendas in 2013. Per compiled data for 2012, some 98% of nonprofits already have a presence on Facebook, 74% on Twitter and 66% on YouTube. And nonprofits are benefiting: Fundraisers who add Twitter to their social outreach see almost 10 times more dollars generated. The average donation through social media has increased annually, reaching $59 in 2012, and dollars raised by online crowdfunding platforms, like Kickstarter and Indiegogo, increased 91% this year, going from $1.47 billion in 2011 to $2.81 billion in 2012. The success of #GivingTuesday, a social-media-powered effort to woo donations on the Tuesday after Thanksgiving, underscores the social giving trend. In 2012, the day brought in $10 million in online donations, up 53% from 2011. To see more from the infographic, go to http://www.techjournal.org/2012/12/social-media-sparks-social-giving-trend-infographic/