2012 Nonprofit E-mail, Online Fundraising Grew

Nonprofit fundraising via online and e-mail showed strong growth in 2012, according to new research by M+R Strategic Services and Nonprofit Technology Network. Its "2013 eNonprofit Benchmarks" study found that 2012 e-mail lists grew by 15% over the prior year and online revenue grew by 21%, with monthly online giving up 43%. Social media followers soared, too, as nonprofit Twitter followers increased by 264% and Facebook fans went up by 46%. Still, social media impact was dwarfed by e-mail contacts, with only 149 Facebook fans and 53 Twitter followers for every 1,000 e-mail subscribers in 2012. But here's the bad news for nonprofits: E-mail response rates also declined by 21% last year compared to 2011, due to a 27% dip in click-through rates. For more on the study, see the AdvisorOne report at http://www.advisorone.com/2013/04/01/nonprofits-online-fundraising-grew-21-in-2012