Today marks my 30th consecutive year as a list professional. I began my apprenticeship at Mike Wilson List Council, Inc. on August 22, 1983. Now, as CEO and president of AccuList, Inc., parent company of AccuList USA and Beyond Voter Lists, I can look back on a career that has grown with the direct marketing industry, expanding from traditional direct mail list and insert media brokerage and management to include e-mail marketing, online advertising, mobile marketing and social media. Today the Direct Marketing Association refers to me and a few others as "Data Innovators" or "List Leaders." My thanks to the thousands of clients and direct marketing industry colleagues who have made my 30-year journey so rewarding! For a synopsis of my career highlights, see my LinkedIn profile at http://www.linkedin.com/in/dkanter
Whether you promote a cause or a candidate, Beyond Voter Lists President David Kanter's targeting tips are designed to help you win generous donors, committed special-interest group members, influential private-sector leaders, and activists across the political spectrum. We welcome sharing of your comments and success stories. Please read our Comment Policy.
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