Tuesday, March 31, 2015

Will Meerkat Be a 2016 Campaign Game-Changer?

Social media is abuzz over Meerkat, a new service that allows users to stream live video directly from their smartphones to Twitter followers. Now Twitter has come up with  Periscope, its own rival, video streaming app.  So broadcasting an event doesn't require a satellite truck and expensive satellite time anymore; a mobile phone user can do it, as easily as texting, tweeting and Instagram posting. If the 2008 presidential election "was about Facebook, and 2012 was about Twitter, 2016 is going to be about Meerkat (or something like it)," declares Dan Pfeiffer, former senior adviser to President Obama, in a Backchannel post on medium.com. He foresees four potential impacts on 2016 political campaigns: 1) political coverage moves into the hands of Everyman, as any campaign moment at any time, such as Romney's "47%" faux pas, can be captured live and aired unfiltered for anyone to see, anywhere; 2) the line between TV and print coverage blurs further, as print reporters use Meerkat's live video to supplement their posts and tweets; 3) political engagement of millennials, who are inseparable from their mobile devices, increases as media and campaigns stream content directly to their mobile phones; and 4) the value of Twitter followers goes way up. If even 10% of Twitter users join Meerkat (or Periscope), Pfeiffer points out, that's a live video audience of almost 6 million for campaigns to reach without the filter of broadcast and cable. For the full post: https://twitter.com/medium/status/578526586674118656

No comments:

Post a Comment