Hispanic Voters Get Short Shrift in Political Ads

Wooing Hispanic voters doesn't seem to be a priority for 2012's crop of political ads. The United States Hispanic Chamber of Commerce looked at 10 states (California, New Mexico, Nevada, Colorado, Illinois, Florida, Arizona, Texas, New York and Virginia) from April through September and found that just 4.57% of the political ad spend went to Spanish-language advertising. These figures represent ads for local, state and federal elections. At the presidential campaign level, the Obama campaign has spent less than 10% of its budget to woo Latinos, and that the Romney camp has spent just over 4%. So despite the political pundits, 2012 is not going to be the "year of the Hispanic voter." For more, see http://www.smartbrief.com/news/aaf/storyDetails.jsp?issueid=2053008D-0CCA-430F-A554-2DE5809C39C1&copyid=9BE87D57-E2A2-4B4F-9C82-C6E15D3E566B