The Obama for America campaign in 2008 brought the power of online fundraising to the forefront, and there are some key lessons for multichannel fundraisers who seek to emulate that online success. A recent afpnet.org article "The Obama Effect: 20 Takeaways for Multichannel Fundraisers" lays out ideas critical to online fundraising, drawing from a high-level study “Cross-Channel Fundraising Tips and Trends” by Direct Marketing IQ. The first three findings make the case for amping up online giving efforts: Online does not cannibalize direct mail, older donors are online now, and online donors are extremely valuable. The article goes on to supply cogent tips on how to implement a digital program for maximum results. Check it out at http://www.afpnet.org/ResourceCenter/ArticleDetail.cfm?ItemNumber=13363
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