Online Videos Nab Attention of Majority of Voters

Whether informative or inflammatory, online political videos clearly won the attention of a majority of voters in the 2012 political races. According to the Pew Research Center's Internet and American Life Project, 55% of registered voters watched political videos online this election season. And it was a highly social affair: Some 52% of registered voters said that other people recommended political videos for them to watch during the political campaigns, with social networking sites playing a prominent role in this process. For more on the research, see http://pewinternet.org/Reports/2012/Election-2012-Video.aspx