Survey: Campaigns Ads Wasted on Young Voters

Here's a discouraging tidbit for campaigners trying to get out the youth vote: A survey of students at Miami University’s Farmer School of Business, in ad-blitzed swing state Ohio, found more than half (56%) believed social media, advertising, and voter registration efforts did not impact their decision on whether to vote in Election 2012. Before campaign planners give up on spending to mobilize younger voters, they may want to rethink their social media targeting and spend, however. The survey also found that while 41% of students said their knowledge of the issues came mainly from television news, 22% cited social media as their main political information source. See the news story at  http://cincinnati.com/blogs/politics/2012/11/03/miamiu-survey-suggests-politicians-waste-on-ads-targeting-younger-voters/