Thursday, March 7, 2013

Use of Infographics Can Boost Fundraising Response

Infographics, those colorful visualizations of data, are now being used by some nonprofits to more effectively communicate with donors and activists by incorporating them in e-mail, direct mail, social media, presentations, video, and even decals. Wondering how infographics can help your fundraising campaign? Production Solutions, a production management firm, has come to the rescue with an infographic (of course) on nonprofit use of infographics. Among the persuasive factoids graphically displayed: The African Wildlife Federation increased its overall response rate more than 893% over comparable e-mail campaigns with standard text when it used an e-mail campaign with infographics -- and increased donations 252%. Nonprofit amfAR increased prospect response 13.5% and reinstatement program response 11% when it incorporated infographics in its direct mail. To get a look at the complete infographic, go to

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