Lobbying Pro Shares Advice on Wooing Washington

Getting and keeping the attention of Washington, D.C., decision-makers is a perennial challenge for business lobbies, special interest groups and nonprofit causes, especially as election year distractions increase. Here's some timely advice courtesy of a recent Direct Marketing News magazine article by Senior Editor Al Urbanski, who sought out longtime lobbyist Alex Vogel, former chief counsel to past Senate Majority Leader Bill Frist and the current head of political analytics firm VogelHood Research. Vogel laid out some handy rules for winning Capital influence: 1) first know the "ask," the specifics of what you want from political power brokers, right down to the title of a bill and its underlying issues; 2) then know the elected officials you want to court and interface with them early and often via e-mails, phone calls, donations, town hall participation, etc., all the way to campaigning help; 3) don't snub the 22-year-old assistant along the way, advises Vogel, because "that's the person who makes the decision on your issue" in a city run by underpaid assistants who investigate and vet issues and sit by the politician's side in the committee hearing to provide advice; 4) build coalitions with those who are also affected by an issue or legislation to maximize clout; 5) let the national representative or senator take credit in the local community if things go your way, because what elected official doesn't love a photo op with constituents smiling about jobs/health/renewal/community, etc.; 6) don't be shy about sharing your political views along with donations or campaign support because business and politics, and charity and politics, definitely do mix at election time; 7) have an ongoing dialog with Washington decision-makers and influencers because, as Vogel counsels, "If you just think to call when you need something, it's too late." For the complete article, read http://www.dmnews.com/how-to-get-your-way-in-washington/article/408390/

Obama Revives Internal White House Political Office

With Democratic control of the Senate crucial to President Obama's hopes of getting second-term priorities through Congress, President Obama has brought back an internal White House political office to help boost Congressional Democrats in midterm elections. Obama named David Simas, a top adviser previously grappling with the health care rollout, to oversee the new Office of Political Strategy and Outreach. In an unusual move, Obama had closed the internal White House political office in 2011, sparking Congressional Democrats to grumble about lack of support. But the new office will be slimmed down from the 15-member operation that existed before 2011, with about a third of the staff. Simas will advise President Obama on the political climate, handle requests for campaign appearances, coordinate strategy with the Democratic National Committee and other national and local party operations, and will tell administration officials what they can do legally when they get involved in political activity, according to the White House. See the news report at http://www.huffingtonpost.com/2014/01/24/obama-white-house-david-simas-_n_4661699.html?utm_hp_ref=politics&ir=Politics