Tuesday, May 21, 2013

Learn From Hillary: Turn Your Names Into Cash

Your database of supporters can be a money-maker without fundraising appeals. Just ask Hillary Clinton. In 2009, then-Secretary of State Clinton hauled in nearly $3.5 million in less than a year by selling access to the donor database accumulated in her unsuccessful bid for the Democratic presidential nomination. The names and addresses of her supporters were rented at least 60 times to a range of groups, including the Democratic Party, other Democratic politicians and advocacy groups. If your campaign or cause hasn't already done so, you should explore cashing in on the value of your names via rentals or list exchanges. The demand for quality mailing lists remains strong, and an experienced list management professional can help with both generating interest and safeguarding your names from overuse or misuse. To see how Hillary benefited, check out the story at http://www.nydailynews.com/news/politics/secretary-state-hillary-clinton-huge-success-rent-a-name-business-article-1.413677

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