Tuesday, July 9, 2013

Some Ways to Reach the Elusive Millenial Donor

Campaigns and causes are sometimes frustrated in their fundraising efforts to target the elusive Millenials, people born between 1980 and 2000. One reason is that they may be using the wrong marketing tactics and channels based on what worked well with previous generations. A recent article on npEngage.com by Emily Goodstein, herself a Millenial, provided some statistics that hint at how to find Millenial donors. First, note that 65% of Millennials prefer to learn about a nonprofit through its website and 55% prefer to learn about it through forms of social media. So you better have both an active website and an active presence on Facebook. Goodstein makes a second key point: Some 47% of Millennials prefer to support nonprofits with their time, while only 16% prefer to give exclusively through financial support. So develop an engagement strategy that goes beyond asking for financial contributions! Finally, Millennials prefer learning from peers, so it's time to investigate peer-to-peer fundraising tools. For more, go to http://www.npengage.com/fundraising/millennial-donors-please-stand/

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