Tuesday, October 7, 2014

GOP Ads Pick 'Big Bang"; Dems Like 'Big Brother'

Midterm elections are bonanzas for local TV stations, but there's been little hard data on political ad placement and targeting, Thanks to The Washington Post, we now have some more insight into where Republicans, Democrats and Independents are putting their TV ad dollars. A research team, as reported by Philip Bump of The Post's The Fix political blog, looked at 6,000 online filings with the Federal Communications Commission by local TV stations on behalf of Senate candidates during the period from Aug. 1 though the fourth week in September (including October ad buys). No surprise, Bump reveals that the most popular shows for political ad placement had the word "news" in the title (64,000 mentions in the 6,000 filings), followed by citing of the "Today" show. For daytime viewers, Dr. Phil was the most Republican talk show choice, while fans of Steve Harvey and Ellen DeGeneres were less likely GOP ad targets. Independents were more likely to post ads on game shows, while Democrats dominated the Hollywood gossip space. Late-night TV, with its younger audience, was also favored by Democrats, while Republicans were more likely to reach out with Sunday ads, especially on "Fox News Sunday," of course. But the prime-time TV ad face-off is where the big money goes. Political hopefuls across the spectrum vie for time during football games since it is the sport that leads in viewership. Bump's review also found Republicans more likely to place ads on "Big Bang Theory," while Democrats favored ads on "Scandal" and "Big Brother." Even reruns got their share of political wooing; the venerable "Andy Griffith Show" was a GOP pick, for example. For more, read http://www.washingtonpost.com/blogs/the-fix/wp/2014/09/29/republicans-advertise-on-the-big-bang-theory-democrats-buy-ads-on-big-brother/

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