Tuesday, June 16, 2015

Want to Tap Millennial Politics? Go to Facebook

If they want to get on the Millennial generation's political radar, campaigns need to go to Facebook. A recent Mashable article cites the evidence of social media's grip on Millennial politics with the latest Pew Research Center study, which found that 61% of Millennials, those born between 1981 to 1996, said they get political news from Facebook at least once a week. That social media preference easily outpaced the 37% of political input from local TV, the preferred medium of Baby Boomers, those born between 1946 to 1964. In fact, Millennials and Baby Boomers are mirror opposites in terms of preferred political news sources, with Boomers getting 60% of their political news from local TV and only 39% from Facebook. The study, in which Pew surveyed 3,000 people, also found that the Millennial age cohort tends to recognize fewer news outlets, with less awareness of half of the 36 sources that Pew asked about when compared to the Boomers and Generation X group (those born between 1965 and 1980). The report also polled Millennials on how much they trust different news outlets. Among the most recognized and trusted, CNN led (trusted by 60%, distrusted by 16%, with 19% in the middle). Next in trust were the news divisions of ABC, NBC, and CBS. Lowest trust went to digital sources like BuzzFeed and conservative media like the Rush Limbaugh Show. Among the top social media players, Facebook outdistanced Twitter, with just 14% of Millennials saying they got political news via tweets. For more, read http://mashable.com/2015/06/01/millennials-facebook-politics-pew/

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