Political Campaigns Still Spend Big on 'Snail Mail'

Direct mail is still a potent force in political campaigns. Modern politicking certainly has increased the use of online ads and social media to reach voters, but the campaigns of both President Obama and challenger Mitt Romney have spent more on old fashioned "snail mail," per a recent Washington Post newspaper story. The two presidential campaigns have spent twice as much on fliers, get-out-the-vote cards and other forms of direct mail as they have on Internet advertising, according to disclosure data and campaign aides. The goal is to appeal to millions of baby boomers and retirees, who may prefer the familiarity of mail to pop-up ads, YouTube videos and Twitter tweets. For more, see http://www.news.ruralinfo.net/2012/10/direct-mail-still-a-force-in-campaigns.html