Thursday, November 8, 2012

Election Shaped by Cutting-Edge Target Marketing

Political campaigning in 2012 leveraged a range of sophisticated direct marketing tools -- and left behind important lessons on what worked and what missed the mark  An excellent "Target Marketing" magazine article has surveyed direct marketing tactics that shaped the recent election, noting how Democrats and Republicans employed large, complex voter databases; "retargeting" web services for more effective online ads; micro-targeting analytics for personalized direct messaging; social media endorsements; and targeted e-mail and texting to capture votes and donations. For a more detailed discussion by political marketing pros, read the full article at

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