Thursday, November 1, 2012

PACs' TV Ads Rate High With Independent Voters

PACs dominate the TV ads seen as most effective by independent voters in this Presidential election. Ace Metrix surveyed independent voters and found that, of the top 10 most effective presidential ads, seven out of 10 were from PACs, according to a report in Adweek magazine. Only three non-PAC ads, from the Obama for America campaign, made the researcher's list of top 10 most effective ads. No ads from the Romney for President campaign scored in the top 10, but, of the seven top PAC ads, six favored Romney. For more details, see the story

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