Tuesday, February 4, 2014

USPS Changes Impact Political Direct Mail in 2014

The U.S. Postal Service (USPS) has implemented changes affecting political direct mail, beginning in January 2014. First, Full-Service Intelligent Mail is now required for automation pricing (discounted postage rates) for First-Class and Standard letters and flat mail, as well as for Periodicals and Bound Printed Matter. Full-Service will require Intelligent Mail Barcodes, previously optional, on each mail piece, tray and container. It will also require that documents be submitted to the USPS electronically (eDoc) to identify the submitting party, identify the mail owner, and determine who gets reports. Second, the USPS will be reducing the number of mail processing facilities from 417 to 250, with consolidation expected to be complete by the end of 2014. This will likely affect mail delivery times, though the USPS has not provided estimates of the impact. However, since political direct mail now may be processed further from its final delivery location, look for some increased shipping costs and additional days of transport time to reach mailboxes. For more detail, see the article at http://thecampaignworkshop.com/political-direct-mail-usps-changes-2014/

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