Tuesday, February 26, 2013

Gleaning Campaign Lessons From Advocacy Groups

Advocacy groups know that campaigning doesn't end with an election cycle -- working to get supporters engaged and active is their year-round mission. A recent "Campaign & Elections" magazine article pointed up five lessons that advocacy organizations may have for your campaign or cause. A quick summary starts with keeping staff and processes flexible and working outside of the communications silos. Second, advertise to scale: A small targeted social media campaign that leverages influencers can deliver more bang for the buck than trying to target within a big ad buy. Third, when you create those ads, stay on message but don't avoid creative, outside-the-box appeals to attract a broader audience. Indeed, engagement is the name of the game, advocacy groups remind; keep the channels that worked during an election cycle active and promoting, win or lose. And, finally, your organization doesn't have to go it alone; leveraging like-minded groups to cooperate on a short-term campaign can have long-term benefits. For the complete article, go to http://www.campaignsandelections.com/magazine/us-edition/361487/learning-from-the-advocacy-world.thtml

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