Tuesday, January 8, 2013

Making 2013 Fundraising Resolutions? Try These

If you're hoping to boost nonprofit fundraising results in 2013, you've probably made some strategic marketing resolutions already. But here are five suggestions from Taylor Corrado of Hubspot's Inbound Internet Marketing Blog to check against your own to-do list: E-mail once a month (keeping in touch without pestering); start blogging (engaging your audience while boosting SEO); use Facebook in campaigning (because 67% of 20- to 35-year-olds interacted with a nonprofit on Facebook in 2012); optimize website navigation (making it easier to participate and donate); and segment your donor list (targeting to generate response). It's a simple but ambitious list if you consider the challenges of executing each effectively. For some "how to" ideas, read the full article at http://blog.hubspot.com/blog/tabid/6307/bid/33984/5-Resolutions-to-Amplify-Your-Nonprofit-s-2013-Fundraising-Strategy.aspx

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