Wednesday, January 2, 2013

Quick Donate Seen As Top Fundraising Innovation

Quick Donate is seen one of the game-changers in 2012 political fundraising. A digital tool used by President Barack Obama in his drive to record dollar goals, Quick Donate was recently named by Facebook co-founder Chris Hughes as one of the top five innovations in government and politics, and the Mashable community also deemed Quick Donate the winner of the Mashable Innovation Index in the Politics and Government category. Obama's campaign staff partnered with progressive media firm Blue State Digital to create Quick Donate, which allowed the campaign to store the credit card information of supporters upon their first donation. Once a supporter's card was on file at campaign headquarters, that supporter could give more money to Obama's campaign with a single action via an email, text message or the web -- easy one-click ordering applied to donations. Look for more of this kind of fundraising in 2013 and beyond. For more, see

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